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Follow the Trend: HOUZZ 2018 U.S. Kitchen Trends Study-DirectSinks

Follow the Trend: HOUZZ 2018 U.S. Kitchen Trends Study

Each year, HOUZZ surveys U.S. homeowners about their recent or planned kitchen renovation projects. This year, the 1,734 homeowners surveyed gave us a ton of things to consider.  


What's the first thing to go?  Countertops

Countertops, sinks and backsplashes are the most common upgrades during kitchen renovations. (94%, 89% and 88% respectively).  Countertops are the top feature upgrade in kitchen renovations, and the most desired countertop material is now engineered quartz.  In contrast, the classic look of granite is on a three-year decline.  As far as countertop color choices go, multi-colored and white tied for the most popular at 27%.  With gray, coming in as a third option at 15%. 


Styles in Transition

More renovating homeowners are opting for a completely different style than those surveyed the previous two years. Homeowners are now leaning away from iconic modern and traditional styles and are moving towards transitional, contemporary and farmhouse styles.  Did someone say ship lap?

Knowing this, it makes sense that not only are sinks one of the most popular kitchen categories shopped for on HOUZZ, but the best selling farmhouse (aka apron front) sinks
, are still a top trend. 


White, Wood & Stainless are Knock Outs

White kitchens are still all the rage.  White continues to gain in popularity across the board- for cabinets, countertops, backsplashes and even wall finishes. White is the most popular in urban and suburban settings compared to those in rural areas.  Wood flooring is still on the rise going from 49% in 2016-2017 to 52% in 2017-2018.  What about appliance color, you ask?  Stainless steel is a home-run at a whopping 73% over it's competitors; white coming in second at a mere 9%.  The same holds true with sinks.  Stainless steel is still the top selling material white white sinks (fireclay, granite composite, cast iron etc) coming in second. 

If you are interested in reading the full report, click here to download! 

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